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Sentral Opens 530-Unit Forme Residential and Hotel Project in Houston’s Museum District

The 33-story Forme luxury tower is now complete in Houston's Museum District, pivoting from a troubled coliving project into a hospitality-driven residential hub.

By Colin Percy · May 22, 2026

Forme, a 33-story high-rise located at 5501 La Branch Street, has officially opened in Houston’s Museum District following a 2024 financial rescue. Formerly known as X Houston, the project sat partially finished for over a year after initial financing stalled. The property has been rebranded and now operates under a hospitality-oriented model managed by Sentral, featuring a blend of apartments, hotel rooms, and coworking space.

The development emphasizes communal living and programming, offering 60,000 square feet of amenities including a 20,000-square-foot fitness center and a 9,000-square-foot outdoor pool terrace. The coworking floor is operated by Regus under a management agreement, providing space for both residents and the public. Rental rates at the tower range from $1,750 for studios to $5,600 for three-bedroom units, with individual coliving-style rooms priced between $1,700 and $1,850.

Companies mentioned

tenant

Regus

other

PNC Bank

other

Huntington Bank

architect

Seeberger Architecture

developer

Raven Capital

general contractor

Angler Construction

general contractor

Cactus Commercial

general contractor

The Brownstone

general contractor

Rosenberger Construction

architect

Nelsen

architect

Macgregor Associates Architects

architect

HEDK Architects

property manager

Sentral

developer

RCM Living

developer

Market Square Cos.

developer

Mavik Capital

developer

Core5 Industrial

other

Associated Bank

architect

Lamar Johnson Collaborative

developer

Palladium USA

broker

Stream Realty

engineer

Kimley-Horn

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