I spent over $250k on stale half-empty projects, missing contacts & bounced emails.

Colin Percy
Founder and CEO
I’ve spent 15 years building sales & marketing software people actually want to use. Almost none of the tools I tried in construction cleared that bar.
I grew up in my family’s HVAC supply business and have sold into commercial construction for years.
I spent thousands on lead data, software, and researchers to find and win projects with top-tier developers, GCs, and property managers.
What I found was unfair sales tactics, restrictive contracts, outdated applications and unreliable data.
So I’m building the opposite: month-to-month, cancel anytime. Pricing you can see. Contacts cross-checked across 20+ sources and re-verified by hand. Software that doesn’t feel like it’s from 2009.
birddog is that alternative, built for design, engineering, and specialty subs.