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Related Companies Opens First FIFA World Cup 2026 Retail Space at Hudson Yards

FIFA World Cup 2026 opens its first official merchandise store on Level 3 of The Shops at Hudson Yards in Manhattan.

By Colin Percy · May 26, 2026

The first official FIFA World Cup 2026 merchandise store is now open to the public at The Shops at Hudson Yards on Manhattan’s West Side. Located on Level 3, the retail space offers a variety of tournament-branded apparel, soccer balls, and accessories.

A second location is scheduled to open in early June on The Public Square and Gardens near the Vessel, which will feature programming, watch parties, and event space. Related Companies, the owner of the Hudson Yards property, hosted the ceremonial ribbon-cutting alongside the NYNJ Host Committee on May 21.

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