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Swiftly Vintage to Build Out 1,100 SF Retail Pop-Up at 241 Mitchell St.

Swiftly Vintage is opening a 1,100-square-foot pop-up shop at 241 Mitchell St. in South Downtown this June.

By Colin Percy · May 21, 2026

Entrepreneur Donna Lindsay is expanding her vintage apparel brand, Swiftly Vintage, into a 1,100-square-foot storefront located at 241 Mitchell St. in Atlanta’s South Downtown district. The shop is scheduled to open in June, coinciding with the neighborhood’s efforts to bolster local retail offerings ahead of this summer's World Cup.

The space is currently undergoing renovations to feature a minimalistic design with white oak flooring to complement the brand's vintage Hollywood aesthetic. While the location is slated to operate as a pop-up through September 15, the owner may transition to a permanent lease depending on store performance. The expansion marks a broader growth phase for the brand, which includes the high-end Swiftly Vintage Collection and a secondary line dubbed NVY (Not Vintage Yet).

Companies mentioned

tenant

Swiftly Vintage

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